Last Updated: January 12, 2026

This Privacy Policy describes the data privacy practices of YBS-BATH ("YBS-BATH," "We," "Our," or “Us”) for the personal information collected when You ("You" or "Your") visit Our website – https://ybsbath.com/ – or its component webpages, the YBS-BATH App, and/or any other website or app made available by YBS-BATH (collectively, the “Website”), purchase a product or service made available by YBS-BATH, including at a branch, store, or showroom, or interact with an individual or entity authorized to act on behalf of YBS-BATH. We may share Your personal information internally within the YBS-BATH Group to personalize Our interactions with You and provide You with information and/or offers tailored to Your interests.

At YBS-BATH, We value and respect Your right to privacy and Your right to understand how certain information that relates to You is collected and used. This Privacy Policy describes the personal information YBS-BATH collects, how that information is used, when and why that information is shared, and what Your rights are regarding Your personal information.

By providing Your personal information to YBS-BATH, You consent and agree to the terms of this Privacy Policy and the associated Terms of Site Use, as well as the collection, use, and disclosure of information as set forth herein.

IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS OF USE (INCLUDING ANY MODIFICATIONS THERETO), YOU SHOULD NOT PROVIDE ANY PERSONAL INFORMATION TO YBS-BATH AND SHOULD EXIT THE WEBSITE. HOWEVER, THIS PRIVACY POLICY AND THE TERMS OF USE WILL APPLY TO ALL OF YOUR INFORMATION AND ACTIONS PRIOR TO EXITING THE WEBSITE(S).

1. COLLECTION AND USE OF PERSONAL INFORMATION
YBS-BATH, on its own or through authorized service providers, contractors and third parties, may collect and use the following categories of personal information:

1. Individual Identifiers and Contact Information: Information You provide for registering with the Website or creating an account (e.g., Your real name, email, address, telephone number, other contact information, username and password, mobile phone number).

2. Commercial Information: Information You provide in connection with ordering or purchase transactions when You place an order online or through an authorized sales representative, and activities on the Website, including search history and other information (e.g., items added to Your cart, online purchases, online product reviews, product preferences or specific interests, items not purchased, and any promotional information related to the session).

3. Transaction Information: Information associated with transactions conducted over the Website or through an authorized sales representative, including method of payment, credit/debit card or financial account information, and shipping information for order fulfillment.

4. Computer, Internet and Network Activity Information: Information We obtain from Your use of the Website (e.g., Your server log information, queries or searches, browsing history, internet protocol address, unique device identifiers, and mobile network information).

5. Other Electronic Information: Information from communications with Us and other user-generated content submitted by You to Us through e-mail, chat, telephone, and social media channels.

6. Marketing and Promotional Information: Information You provide for the purpose of enrolling or participating in any programs, promotions or contests offered by YBS-BATH.

YBS-BATH and its authorized service providers, contractors and third parties obtain these categories of personal information from the following sources:

1. Directly from You: Information You provide directly to Us or to Our authorized service providers and contractors (e.g., payment processors, shipping services, etc.).
2. Indirectly from You: Information from devices You use to access the Website; or information automatically collected about You by Us and Our authorized service providers as a result of Your use of Our Website, including digital tracking tools such as cookies and similar technology.
3. Information Obtained by Third Parties: Information obtained by third parties (e.g., LinkedIn, Bing, MNTN (Steelhouse), Facebook, Google, Pinterest, AppNexus, Sizmek Rocket Fuel, Connexity, Navistone) as a result of the use of Our Website and other websites.

YBS-BATH, on its own or through authorized service providers and third parties, may use Your personal information for various business or commercial purposes, including to:

1. Administer the Website and present its contents to You, and to facilitate and improve Your experience.

2. Process Your registration and manage Your online account.

3. Personalize the Website for You.

4. Enable Your access to and use of the Website and its services.

5. Provide You with products and conduct transactions (including purchases and returns).

6. Process payments.

7. Process, fulfill, and ship purchase requests, and complete returns and exchanges.

8. Send You statements and invoices.

9. Send You advertising, promotional and marketing communications, including direct mail and email, and process promotions, surveys, contests, giveaways, sweepstakes, and related prizes or incentives.

10. Provide You with product and service recommendations based upon Your interests.

11. Contact or communicate with You.

12. Address customer service issues You may have.

13. Protect against fraud and unauthorized transactions.

14. Create analytic reports.

15. Perform internal systems diagnostics, analysis, monitoring, debugging, and troubleshooting.

In addition, YBS-BATH may disclose Your personal information to the extent required by law, in connection with any legal proceedings or prospective legal proceedings, and to establish, exercise, or defend its legal rights. YBS-BATH may also disclose Your personal information in connection with negotiations for or any actual sale, acquisition, or transfer of all or a portion of Our business or assets.

Note: If You voluntarily submit any personal information for posting on Our Website or any other website (including social media), the information may become publicly available and can be accessed and used by Us and others. Therefore, You should use care before posting any personal information online.

2. PERSONAL INFORMATION PROVIDED TO OTHER PARTIES WORKING WITH US
We partner with authorized service providers, contractors and third parties as an essential part of Our business operations to make the Website available, offer products and services to You, process and deliver Your orders, and provide information and promotional material about products that may be of interest to You.

YBS-BATH does not sell or share Your personal information in exchange for money.

A. Service Providers and Contractors:
YBS-BATH employs authorized service providers and contractors to assist with Website operations, online transactions, marketing, and analytics (e.g., for Website hosting, search engine optimization, customer relationship management, payment card processing services, advertising and marketing services, order fulfillment and delivery services, cloud storage services and other third-party technology services). YBS-BATH and these authorized service providers and contractors may collect personal information and non-personal information, which may be provided to YBS-BATH or to these service providers and contractors, including Your interests and online purchase behavior. YBS-BATH may also provide Your personal information to its authorized service providers and contractors to facilitate processing, fulfilling, and delivering Your order.

An authorized service provider or contractor receiving Your personal information from YBS-BATH is required by written contract to use and maintain that information only as authorized by YBS-BATH and in accordance with the terms of this Privacy Policy.

3. OTHER INFORMATION COLLECTED
YBS-BATH, on its own or through authorized service providers, contractors and third parties, may also collect and use other information from and about users of the Website that does not specifically identify the user individually. This may include:

1. Purchase interests and purchase history information.

2. Preferences information (including marketing and communication preferences).

3. Information from Your internet browser whenever You visit or use the Website ("Log Data" or "Log Files").

4. Device information and usage data.

5. Internet service provider.

6. Referring and exiting websites and pages.

7. Operating system.

8. Pages You visit on Our Website.

9. The time and date of Your visit and use of Website pages.

4. SENSITIVE PERSONAL INFORMATION – NOT COLLECTED
Except for certain specific personal information required in connection with an application for extension of credit by YBS-BATH, We do not collect, nor do We request or require that You provide any sensitive personal information (e.g., social security number, driver’s license number, state identification card, passport number, information related to racial or ethnic origin, political opinions, religious, philosophical, or other beliefs, information related to sex life or sexual orientation, health data, biometric or genetic characteristics, criminal convictions and offenses, trade union membership, or specific geolocation). You should not send Us and should not disclose to Us any sensitive personal information on or through the Website or otherwise.

5. AGGREGATING AND COMBINING INFORMATION
At times, We may aggregate certain personal information and/or non-personal information in a manner that does not identify You to determine information about Our customers, including product trends, sales histories, and where Our customers are located.

We may also combine personal information with non-personal information. If We do so, We will treat such combined information as personal information.

6. USING NON-PERSONAL INFORMATION
Because non-personal information does not identify You individually, We may collect, use, and disclose non-personal information for any lawful purpose in Our sole discretion.

7. SMS / TEXT MESSAGING
YBS-BATH may use SMS / Text Messaging to communicate with You, send order information, and provide promotional materials. MMS (multimedia message service) may be used to send messages with product photos. You must opt-in and provide a valid mobile phone number to activate this service. You can opt-out at any time to discontinue the messaging service. YBS-BATH does not share text messaging opt-in data or Your consent to activate SMS / Text Messaging with third parties.

YBS-BATH does not charge for its SMS or MMS services. However, Your wireless service provider may apply package deductions and message/data rates, which differ from carrier to carrier. Please contact Your wireless service provider for details specific to Your plan. Message frequency will vary.

For assistance, contact Us at NY Phone: +1(631) 838-1238, FL Phone: +1(904) 456-4515, or email: info@ybsbath.com.

8. GLOBAL PRIVACY CONTROL
We honor Global Privacy Control (GPC) signals to automatically opt You out of the sale or sharing of Your personal information and targeted advertising, as required by law. GPC is a technical specification in Your browser settings that automatically signals Your privacy preferences to websites You visit. It allows You to express a request to opt-out without manually submitting a request on each website.

When We detect a valid GPC signal, We will apply Your opt-out preference to the specific browser or device sending the signal. To extend Your opt-out preferences to Your consumer profile more broadly, please submit a request through our Data Subject Access Request (DSAR) Form or contact Us directly using the contact information provided at the end of this Privacy Policy.

9. DO NOT TRACK INFORMATION
Some browsers have a "Do Not Track" feature that lets You tell websites You do not want Your online activities tracked. There is currently no uniform browser signal for this feature and no industry standard on how to respond. Therefore, enabling/disabling the Do Not Track feature in Your browser does not ensure all websites will respond.

YBS-BATH does not recognize or respond to Do Not Track signals at this time. We will reassess Our approach once an industry standard is established.

10. DATA SECURITY
The security of Your personal information is very important to Us. We follow generally accepted industry standards to protect the personal information submitted to Us, both during transmission and once We receive it. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while We strive to use commercially acceptable means to protect Your personal information, We cannot guarantee its absolute security.

11. RETENTION AND STORAGE OF PERSONAL INFORMATION
We store all categories of personal information We collect for as long as You have an account with Us or for the period necessary for the purpose for which it was collected, or as required or permitted by applicable law.

To determine the appropriate retention period, We consider factors such as:

1. The amount, nature, and sensitivity of the personal information.

2. The potential risks of harm to consumers.

3. Our recordkeeping and legal compliance requirements.

4. The need to protect the rights or safety of You, Us or others.

5. The need to exercise or defend legal claims.

6. The need to prevent fraud, protect assets and promote data security.

Once retention is no longer necessary for the purposes outlined, We will either delete or deidentify the personal information or, if not possible, securely store it until deletion or deidentification is possible.

12. UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The "LAST UPDATED" legend at the top indicates when it was last revised. We encourage You to check Our Privacy Policy periodically. Any changes will become effective when We post the revised Privacy Policy on Our Website. Your continued use of the Website and/or Your purchase of a product or service following these changes means You accept the revised Privacy Policy.